casestudy

Web design for Risk Management Suite

Introduction

In the current economic environment, competition is extremely tough. Even if you are the best at what you do, it is only a matter of time before competitors are on your tail. This means you have to seize every opportunity to connect with your potential customers in order to get their attention, gain their trust, and stand out from your competitors.

A website is one of the most important marketing tools. We conducted a case study on an existing company to illustrate how modern design can improve the overall vibe and awareness of the brand.

We redesigned the existing logo, leaving the main idea intact. We changed the shape to resemble a shield. This conveys the idea of security and safety that the understanding of risks gives the companies who use the product.

The color palette was carefully chosen to represent the brand:
a modern, bold and innovative vision.

The clean–yet bold and strong–Lato and Roboto typefaces were chosen to represent the clarity and simplicity that working with EverC gives its customers.